Whisky is one of the most popular beverages in the world with millions of bottles being sold every day. However, whisky is not only a drink that you enjoy with your friends, but it can also be a form of investment for people who want to put their money into something more profitable than a simple bank account, especially in times of very low-interest rates. Whisky can be an alternative way to invest money, ideal for people who like tangible products.

With the fear of stock markets plunging once again, investors are always looking for safe havens to protect their wealth. One of those safe havens is the whisky market as recently released data proves. The market of Scotch whisky is rapidly increasing and with it, the prices of the popular drink are hitting new record highs that few people would expect some years ago. Some experts suggest that rare whisky is a good long-term bet for investors who are searching for different ways to increase their wealth and add that whisky prices have risen by 582% in the last ten years.

Financial analysts suggest that Scotch whisky and more specifically the right collectable whiskies could be a better long-term bet than gold, wine, classic cars, or other alternatives to the stock market. The figures verifying this view are quite impressive. According to a recently released survey, rare whisky has gone up 40% during 2018, outperforming coins which were up 12%, wine and art up by 9%, watches up by 5% while jewellery lost 5% of its value.

Almost 108,000 bottles of rare whisky were sold at auction in the UK last year, a rise of 29%, and their value was up 63% to £41million. Even stripping out the two giant record sales at Christies and Bonhams, the average price per bottle rose 21% to £362. The Scotch whisky market struck a new £4.7bn export record which is 20% of the total UK food and drink exports in 2018.

Whisky market experts stress that the key to whisky’s sustained growth as an asset class is related to the passionate buyers across the world who love to collect, invest and drink the rarest Scotch whiskies available in the market. Whisky is one of the key elements that drive the growth of the Scottish economy with 3 new distilleries opening during 2018 in various places across Scotland. It should be noted that in 2018 the first distillery in the last 100 years in Edinburgh opened its doors, sending a positive message to everyone who is interested in the whisky market.

Market specialists note that the growing worldwide demand for whisky is a clear sign that the drink is an asset that could offer good returns to any investor willing to try an alternative way of investing. Why don’t you think out of the box and listen to their advice?